SSAB is launching a campaign about fossil-free steel focusing on hidden carbon footprints in every day life. The purpose is to create awareness that steel is everywhere and that SSAB has the solution for how to remove carbon emissions from steel making. The campaign will run in Sweden, Finland and the US during June and is designed to work globally. The campaign will run during June and the purpose is to reach end-consumers and raise the general awareness on the CO2 impact from steel and the urgency for better solutions.

The campaign will present themes/products based on the general perception that they are sustainable and green climate heroes whereas they all have a hidden carbon footprint from steel. The message will be soon that this can be fossil-free and that the steel industry accounts for 7% of all CO2 emissions globally.

The campaign is created together with the advertising agency Forsman & Bodenfors.

Already in 2021 SSAB will be able to ship steel made with hydrogen to customers for prototypes. In 2026, SSAB will start to sell fossil-free steel at a commercial scale.

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