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BMW Design Eye on the Future With New Appointments-The 21st China (Guangzhou) Int’l Spring Industry Exhibition
10/2/2019 - Spring Industry Exhibition-Spring expo |
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Mr Domagoj Dukec responsible for design across the BMW brand since spring 2019 has reshuffled his team. He will be assisted by a line-up of experienced designers with many years of expertise, who will also steer the BMW M and BMW i sub-brands under his leadership. Mr Adrian van Hooydonk, Senior Vice President BMW Group Design, regarding the changes said that “I’m very excited about the future focus of our BMW design studios with Domagoj Dukec at the helm. The structure now in place ensures greater creativity and agility in our design process. Domagoj’s team have built up a broad experience base in the studios of various BMW Group brands and our Designworks subsidiary.”
The new Head of BMW Exterior Design is Mr Christopher Weil, who moves from his previous position as Exterior Design chief at MINI. Oliver Sieghart will take over at BMW Interior Design, having most recently been responsible for Advanced Design Automotive at Designworks Los Angeles. Annette Baumeister, previously Studio Director at Designworks in Shanghai with important knowledge of the Chinese market, now heads up BMW Colour & Trim. Taking over at BMW i Design, meanwhile, is Kai Langer, one of the progressive design pioneers who got the ball rolling at BMW i. Head of BMW M Design remains Marcus Syring, who has been in the role for three years now.
Mr Domagoj Dukec Head of BMW Design said that “Design is key to unlocking the emotionality of future vehicles. It delivers creative solutions and lends form to innovative technologies. With this team of outstanding designers, we have the necessary ingredients in place for the job at hand. Our brief is clear: the design of vehicles from BMW and the BMW M and BMW i sub-brands will represent a clear visual signpost for future mobility.”
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-The 21st China (Guangzhou) Int’l Spring Industry Exhibition
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