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JSW to enter steel furniture business-- The 20th China (Guangzhou) Int’l Plate metal, Bar, wire, Metal Processing &Setting Equipment Exhibition
3/27/2019 金属板材展-棒材-线材展 -plate metal expo-wire expo |
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ET reported that JSW Group is entering the steel furniture business under the brand JSW Living, a venture that marks the induction of Tarini Jindal Handa into the group as the new entity’s managing director. Jayant Acharya, director of commercial and marketing at JSW Steel, will helm the board as the company’s chairman while Bedraj Tripathy, a former senior executive of Godrej Interio, has been appointed as the chief executive. Mr Acharya told ET “The steel furniture foray is part of JSW Group’s diversification into consumer space. Through this and other upcoming initiatives, we are evaluating forays into the consumer space.”
JSW did not specify the quantum of investment in the new venture, which is slated to be launched in the first quarter of 2019-20.
JSW Living will focus largely on the home furniture segment, which accounts for almost 65% of the total furniture sales in the country. It is expected to follow a three-tier selling and distribution strategy to target top 100 towns in India
金属板材展-线材展-金属加工展-2019第二十届广州国际金属板材、棒材、线材及金属加工设备展—全球三大金属展之一巨浪展览
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